Why is body language important in a presentation?

What is body language?

Body language – also known as kinesics – is a type of non-verbal language in which a speaker uses their body to communicate with a listener or wider audience. A speaker may either (1) use their body to communicate as fully as in any other language, such as in sign language, (2) use only their body and not their voice to communicate simple concepts, as in mime, or (3) use their body to assist, deepen or emphasise their verbal communication – which is what we term the ‘body language’ of a presentation. Focussing on number three, there are five key types of body language that a new presenter should become familiar with, and these are:

• Gestures = such as using open hands or pointing towards a PowerPoint slide
• Eye Contact = how the presenter uses their eyes to incorporate the audience
• Postures = whether standing straight, spreading the legs, leaning or slouching
• Positioning = how the presenter moves about their performance space
• Facial Expressions = such as a smile, a raised eyebrow or a furrowed brow

It’s worth mentioning at this stage, however, that body language is somewhat cultural. A simple hand gesture or facial expression, for example, may mean one thing in one language and something entirely different in another. On Academic Marker, we will of course be referring to the interpretation of body language that’s most commonly used by English speakers around the globe.

Why is body language important?

While every feature of a presentation is likely to be just as important as the next, body language certainly assists in how confident, natural and engaging a speaker is. As a form of non-verbal input, body language can be used to guide the audience towards the correct opinion or the next part of the presentation. Such language can in fact be used to reinforce the speaker’s opinion or attach emphasis to a phrase, adding a layer of depth to the communication that words alone cannot muster. Ultimately, if you’re trying to get the best grade possible for an assessed academic presentation, or wish to impress your audience to the highest degree, then the careful application of correct body language will most certainly help.

What are the key body-language strategies?

As will be explored in much more detail in Chapters 2 and 3, there are twelve common strategies that students should pay attention to if they wish to have effective body language during their presentation. We’ve separated these twelve categories into six ‘tips for success’ and six ‘pitfalls to avoid’: